"Above the front door, chiseled into the glass, is the slogan of the studio: ART IS WORK.
For Glaser, the quote summarizes his creative philosophy. 'There's no such thing as a creative type,' he says. 'As if creative people can just show up and make stuff up. As if it were that easy. I think people needed to be reminded that creativity is a verb, a very time-consuming verb. It's about taking an idea from your head, and transforming that idea into something real. And that's what's always going to be a long and difficult process. If you're doing right, it's going to feel like work.'"
From the book Imagine: How Creativity Works, by Jonah Lehrer. Page 55 (e-book edition).
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