From the January 19, 2020 NYT Article: ‘Chewing Gum Tycoon’ of Lotte Group, Shin Kyuk-ho, Dies at 98. By Choe Sang-Hun.
Monday, January 20, 2020
"Shin never became a novelist, but he named his first successful business, a company that marketed chewing gum, Lotte after Charlotte, the female character in Wolfgang von Goethe’s novel 'The Sorrows of Young Werther.' Mr. Shin was especially proud of the name Lotte, calling it 'the best choice in my life.'"
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